A New Look for Winsor
This fall, Winsor is unveiling a refreshed visual identity that better reflects the energy, diversity, and joy of the school community while honoring 140 years of academic excellence. The update introduces a cohesive, contemporary design system that captures the full Winsor experience—one defined by intellectual curiosity, meaningful relationships, creativity, confidence, and purpose.
At the heart of the new look are two of the school’s two most beloved and recognizable symbols: Winsor’s Lamp of Learning and the arched windows of the Academic Wing at 103 Pilgrim Road. The lamp and flame serve as the mark’s center, framed by an outline inspired by the windows; lines emanating from the center evoke both the mullions of the windows and rays of light from the lamp. Additionally, a bold new wordmark expresses the confidence of our students and alumnae, while Winsor red remains the foundation of the school’s brand palette.
Thoughtfully evolving the Winsor brand rather than reinventing it, the new identity provides a flexible visual system that allows the school to tell its story with greater clarity and consistency across print, digital, environmental, athletics, and campus experiences, while remaining unmistakably Winsor. It was developed over the course of a nine-month collaborative process in partnership with Teal Media, a women-founded and women-run creative agency whose mission-driven work has helped organizations strengthen and express their brands. Working closely with the Winsor community, Teal Media helped translate the school’s enduring values into a visual identity that is rooted in tradition and designed for the future.
Throughout the process, students, faculty, staff, parents, alumnae, trustees, and school leadership shared their perspectives through surveys, focus groups, interviews, workshops, and discovery sessions. Truly collaborative engagement informed every aspect of the refresh.
The school’s formal seal, which contains the Lamp of Learning and the Light of Truth, remains an enduring emblem of the school’s history and heritage. It will continue to be reserved for ceremonial and official uses, including diplomas, commencement materials, and other institutional occasions where tradition is most appropriately represented.
The refreshed primary mark will serve as Winsor’s everyday signature. Designed for clarity and flexibility across print and digital communications, merchandise, and environmental design, the mark provides a consistent expression of the school’s identity while complementing the seal rather than replacing it.
The refreshed athletics identity extends that same philosophy to school spirit. The redesigned Wildcat mascot and supporting athletics marks will bring greater consistency across uniforms, team apparel, signage, social media, and fan gear while capturing the determination, confidence, and energy that characterize Winsor student-athletes. As part of the broader visual identity system, the athletics brand complements the institutional identity and gives the community a bold, recognizable way to celebrate Winsor across campus and beyond.
The reimagined brand includes an updated family of logos, refined typography, an expanded color palette, a versatile set of graphic elements, and a refreshed athletics identity featuring a redesigned Wildcat graphic.
Together, these elements create a unified toolkit that enables every corner of the school to communicate with greater consistency while expressing the confidence, warmth, and spirit of Winsor. They offer a powerful reflection of the people, experiences, and connections that make Winsor Winsor.
“Our visual identity should reflect the institution we are today while honoring the remarkable legacy that has brought us here,” shared Head of School Meredith Legg. “This refresh builds on the strength of the Winsor community and gives us a flexible, exciting new visual presence that will serve the school for years to come.”
